After about five frustrating calls and emails, Zomato finally yielded some answers about why they decided to introduce an option to tip their riders (delivery personnel). For the uninitiated, this is how it works: Once you order your food, a neat little screen pops up. It tells you the name of the delivery person, a … Read moreHow to enter the maze and enjoy the moment?
That was the tagline for the Apple II personal computer in 1977. It’s an admirable sentiment. But how do you define simplicity? #lmgtfy (let me Google that for you): 1) the quality or condition of being easy to understand or do and 2) the quality or condition of being plain or uncomplicated in form or … Read moreGuide to keep it simple tutorial
Kulshreshtha is another agency business veteran, who has spent a significant part of his career at McCann and WPP. And all of it in media. He was the managing director of Motivator and later India head of Kinetic in WPP. In 2012, he quit GroupM to start out on his own and was a consultant … Read moreWhat is the most important skill today in the media planning
Some said yes, while others said no, she was guilty only of flouting social conventions. What is interesting is what happened when Haidt and his interviewers pressed the people who did say the woman did something morally wrong to explain why. While the people were quick to condemn the woman’s action, they struggled to provide … Read moreHow smart people should delete their accounts?
One of our favorite 1990s movies was the fantasy Shazaam which starred the comedian Sinbad who played the role of a genie. We have vivid memories of a huge genie with hands folded and smoke all around him. It was an amazing special effects movie of that era, right up there with The Mask. Guess … Read moreEasy Guide to step into the memory palace
Gate 42C of Terminal 3 of the Indira Gandhi International Airport takes you back in time. As you descend the two stories from the other gates, you move from plush carpeting to linoleum floors, out of the silent airport to gates where flights are announced on speakers and yelled out by staff members. Conversation on … Read moreWhich is the home of demon-goddess?
More specifically, here are three areas where, in our experience, adopting a more spiritual approach works: Factors to be taken into consideration 1. Dealing with clutter Our manic obsession with buying things we don’t need has cluttered our physical spaces with useless items. And mentally, we’re no better off, with the clutter of distractions from … Read moreHow to Balance the emotional and the rational ideas?
On 3 February 2012, Jaysukh Odhavjibhai Bhalodia emerged from a clock exhibition in Mumbai’s Nehru Planetarium and was attacked by a man with a penknife. The slashes came briskly that Friday evening. After a brief exchange with Bhalodia, the attacker, Sandeep Mathuria, went for the throat. Then the face. Another swipe, aimed at the chest, … Read moreWhy Morbi is racing against the time?
Russian interference in the US elections via Facebook. The Cambridge Analytica data breach. “Fake news” entering the lexicon. Data security and privacy becoming the need of the hour. Mob violence sparked off by rumors and spread via WhatsApp forwards. Data Localization A growing drive towards data localization. The past two years have shaken the world, … Read moreHow to meet the man who took WhatsApp to the Supreme Court?
In a modish second-floor cabin across the derelict Sitaram Mills Compound in Mumbai, where cotton mill workers once broke their hours with cutting chai, Anuj Rakyan and Shuja Ahmed kick off a tasting session for flavored almond milk. Occupying the center table Twelve 250ml bottles of the bisque-colored liquid, all unlabelled, occupy the center table. … Read moreHow brands decide what your favourite snack tastes like?